SEP 19 2017

Why Your Company Needs a Great Logo

Kamakshi Kamath

TAGS : logo design, logos for businesses, design, graphic design

Why Your Company Needs a Great Logo

That’s right, your company needs a well designed logo.

A great logo is not a luxury. Nor is it an accessory to beautify your company. In fact, we will go so far as to say that a logo can decide the fate of your company. Don’t believe us? We’ll tell you how.

A logo is your elevator pitch to your customers.

It is the most immediate representation of your brand to the people. You can say it’s your first chance to make a strong and positive impression on your prospective customer.

Your logo is what gives your company an identity.

No kidding! It’s what sets your business apart from the other players in the market. We don’t mean to sound cliched, but truly, your logo is what makes you you. Your logo will speak the tone of your brand before you even build it further.

A logo is a message in itself.

What do you want your logo to say? Do you want to tell your potential consumers that you’re a fun brand? A trustworthy brand? A premium brand? Sometimes, your logo can say it all. It gives your company a great introduction, and indicates what you’re all about.

A great logo draws in the right crowd.

A thoughtfully designed logo incorporates colour, type, shapes and other design elements to appeal to the tastes of your target audience. For your business to kick off, it’s important that your audience sees you and likes you in the first place.

Awesome logos make your brand more memorable.

Even to children less than 3-4 years of age! Studies have shown that 67% of 2-3 year-olds remember logos of companies, and 100% of children aged 7 and above remember brands based on their logos! Of course you want to be remembered. That’s the only way to stay at the top of the buying cycle.

There is thus no doubt that a great logo is inevitable to grow your business into a successful one. Brands like Coca Cola, Apple, Nike, Google and Disney are iconic today - not just as companies, but also with their logos.

Wouldn’t you love to get there too? Get a logo designed for your business today.